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Archive for May, 2014


How to Mesh The Need for “Evergreen Content” with Seasonal Marketing

As Internet marketers we are taught that our content should be “evergreen” which means that the information is as good tomorrow as it is today. This means that we may need to avoid dates in our titles, instead focus only on a specific keyword, or keyword phrase. However, we have to also acknowledge certain seasons […]

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Are You Totally Discounting the `Information’ In Your Information Business?

We hear the term “information product” so often, it’s really lost its meaning. However if you shift your thinking to consider yourself an information business, you can really boost all the online passive income you create. Because your conversions will reflect that shift in thinking. An information product is an isolated creature. Oh, you know […]

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Your Twitter Business Card

Business cards have long been a favorite low-cost marketing tool. We learn early on to utilize our business cards to both share our information and to gather information of prospects by writing it on the back of the card. We leave our cards with tips in a restaurant or at the register after paying our […]

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