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Archive for December, 2015


Wrapping It Up

This series of blog posts about word of mouth marketing (WOM) gave you a lot to think about. You’ve learned that word of mouth marketing can be an impressive and powerful way to build your brand. It can be incorporated into any marketing strategy no mater if you do B2B or B2C selling. You’ve learned […]

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Measuring the Results of Word of Mouth Marketing

If there is one thing that is always true about word of mouth marketing, it’s that it’s never easy to accurately track the direct results of it. Short of wiring all your customers with microphones and cameras, there’s just no way of knowing exactly what they say to their friends about your product or service. […]

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Ideas to use Mobile Technology for Word of Mouth Marketing

Since most people are carrying their phones with them at all times, it makes sense to try to utilize this for word of mouth marketing purposes. There are a few ways in which mobile technology can be a great help in increasing word of mouth activity around a business or brand: Text messages Text messaging […]

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