MARKETINGONPOINT

Buying leads may sound like an easy way to market your business, but they may not always be a wise investment. While there are some legitimate lead companies out there, most of them are not known for their high level of ethics. Some of these companies will knowingly sell the names of deceased people, as [...]

The standard business card has not changed much in last few decades, except for added lines for fax numbers, email and website addresses. While it may be simple, the little card is still an effective lead generation tool. One of the reasons the business card is so effective is that it gives potential customers all [...]

Owners of physical businesses have many resources for new leads. The first one being that they are in a physical business and new customers can easily stop in for a visit. To take advantage of this, many brick and mortar businesses take part in networking opportunities. This may take the form of a traditional networking [...]

Long before the internet rose to its position of importance in marketing, the use of article marketing was considered a useful promotion tool in print media. Today, the availability of online venues such as websites, ezines and newsletters via email have created an even greater need for well-written articles on a variety of topics. As [...]