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Archive for the Seasonal Marketing Category


How to Mesh The Need for “Evergreen Content” with Seasonal Marketing

As Internet marketers we are taught that our content should be “evergreen” which means that the information is as good tomorrow as it is today. This means that we may need to avoid dates in our titles, instead focus only on a specific keyword, or keyword phrase. However, we have to also acknowledge certain seasons […]

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Consider Choosing your seasonal keywords According To Your Business

Seasonal marketing does not always mean typical holidays, it can also mean seasons within your type of business. If you have a business selling Toys, naturally your biggest time of the year is Christmas. However, if you’re target market is the small business owner and you sell Tax services then your “seasons” are “before taxes” […]

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